WWDC21 is over for another year. Another Apple Event has come and gone, and now we will wait and start to speculate what will be offered in the next Apple event in probably September. This event was another strictly online event that I hope will continue going forward as I like the format much better.
The biggest news that came out of the event was that nothing came out of the event. There was no hardware whatsoever. It was nothing but incremental improvement in their already released products. How they stretched these slight improvements into a two-hour production was painful. It is evident to anyone watching that the entire show was “filler.” There was no main attraction; it was just the veggies and potatoes and no steak!
After watching the people in Cupertino spend a few long and arduous minutes explaining how to walk and keep my balance, I knew that I was in for a long afternoon. They had some nice improvements to Facetime, iMessage, and some health features. Apple watch got a new watch face…It was two hours of Meh……
What this proved to me is something that I had said a year or two ago. We have reached a saturation point in our everyday tech. The phones can not get much better; the iPad is about as good as it will get. Our laptops are already amazing, and they will not get much better in the near future.
There were rumors of getting a 14 inch MacBook Pro… WOW..really?? Amazing… A 14-inch to go alongside the 13,15, and 16-inch model??? Breathtaking! That rumor didn’t pan out, so what is the world going to do without a 14-inch MacBook Pro?
It reminded me of the last event when a Purple version of a 6-month-old phone was released. How is adding a new color to a phone worthy of a slot in what is supposed to be a prestigious event?
I am not dumping on Tim Cook and his team. What else can they do? They need to sell products, and they are experts at that, and they have to sell whatever they can; however they can. This is actually good news for the consumer and exactly why Apple is switching its focus to services and away from hardware. They know that your iPhone can last at least five years, and more and more people will keep them much longer.
The biggest news yesterday for me was that the iPhone 6 was going to get the next software update. That is excellent news, but it also shows that while those 5-year-old phones are still worthy and capable of getting the latest update. It also says that Apple thinks they have a better chance of selling them services than selling them a new device.
Apple is in a funny position. Their products are so good now and last so long; they have to pivot into something else. They are lowering their prices on iPhones to bring more people into the market. They have expanded the selections of iPhones and iPads to give the consumer the perception of having more choices, even though the differences between the phones and tablets are marginal at best to the vast majority of users. They will continue to add color choices to as many of its products as possible and tinker at the software’s edges to try to keep us all engaged and sign up for the services that make those products better.
While the takeaway from this event is that nothing came out of it, I am happy that I know that the products that I have already bought and am enjoying are going to be viable for a long time to come.